Today, USP Group announces the acquisition of majority stake in Vanatari International. Vanatari International with their Vegavero brand is one of the most successful companies in the field of food supplements in e-commerce channel in Europe. The six-year-old company has built an exquisite business of more than 140 vegan products in several Western European countries available in on-line channel.

The acquisition furthers USP Group’s business objectives by strengthening the company’s presence in high-growth wellness area and supports USP Group’s commitment to self-care while accelerating existing Company’s advanced digital capabilities.

“We are delighted to announce this transaction and to partner with the talented Vanatari team. USP Group and Vanatari share similar values and missions as well as commitment to deliver best health solutions to our consumers. This acquisition is also in line with our strategy to build our presence in a broad wellness area” says Katarzyna Kuśmierz, CEO USP Group

“By joining forces with USP Group, we are able to further expand our ability to connect with new and existing consumers. We are happy to have found a partner who is aligned to our vision” said Katrin Horstmann, co-Founder and Managing Director, Vanatari International.

Operating as an independent business, Vanatari International will join USP Group’s division of New Businesses led by Tomasz Fochtman, Head of Operations New Businesses USP Group.

About USP Group

USP Group is US based company which has been actively investing in healthcare space since 1990. The geographic focus is primarily in Central and Eastern Europe with Poland being a key strategic market for the Group. The Group has commercial operations in 4 markets, production facilities in Poland (registered medicines) and Sweden (food supplements) and employs around 1 000 people. In Poland USP Zdrowie, division of USP Group holds no 1 position in OTC market, having portfolio of 30 brands with Ibuprom, Apap, Gripex as biggest OTC brands in Polish market. For more information, go to

About Vanatari International

Vanatari International is Germany based company co-founded by Katrin Horstmann and Alexander Kracke in Berlin in 2014. It operates in development, production and on-line sale of vegan dietary supplements under Vegavero brand throughout Europe. For more information, go to